McDonald’s lancia con Leo Burnett la promo estiva che permette a tutti, con un contributo di €2,60, di acquistare, insieme al McMenu Large o all’Happy Meal, un pallone da calcio o da pallavolo reso speciale dalle grafiche dei più famosi prodotti del brand.
A supporto dell’iniziativa, una piattaforma integrata e omnicanale pianificata da OMD che coinvolgerà tutti i touchpoint – dalla tv al digital, dai social alla radio – e un’attività di influencer marketing coordinata e gestita da Fuse, unit OMNICOM MEDIA GROUP specializzata in branded entertainment. Una squad di 10 content creator è stata coinvolta per un racconto social per il profilo Instagram del brand e quelli degli influencer stessi.
Credit
McDonald’s
Chief Marketing Officer: Raffaele Daloiso
Marketing Manager: Antonella Tarallo
Social Media & Media Manager: Alessandra Buzzoni
Digital Lead: Elisa Bianchi
Digital Consultant: Federica Gili
Leo Burnett
Creative Executive Director: Luca Ghilino, Giuseppe Pavone
Creative Director: Caterina Calabrò
Creative Director – Head of Design: Neta Ben-Tovim
Creative & Innovation Lead: Michele Cireddu
Senior Designer: Silvana Ferraris
Head of Art: Paolo Rubino
Copywriter: Francesca Amadasi
Junior Art Director: Silvia Vuillermin
Chief Strategy Officer: Ilaria Fruscio
Strategy Director: Ornella Vittorioso
Head of Client Services: Davide Mondo
Group Account Director: Marika Mazzoni
Account Supervisor: Barbara Ciparelli
Account Executive: Eugenia Pasini
Junior Account: Sofia Pierni
Digital Project Manager: Francesco Daleno
Junior Digital Project Manager: Federica Ferruccio
Strategic Project Manager: Antonio Maria Di Donato
Junior Project Manager: Alessia Corsi
Social Media Lead: Alessandro Piras
Social Media Manager: Federica Doria
Social media customer care: Barbara Schinco
Prodigious
Producer coordinator: Federica Manera
Producer: Gaia Fusaro
Head of Post Production: Alfredo Beretta
Post Producer: Rosanna Fullone
Online Editor: Franco Tonnarelli
Dadomani Studio
Regia: Leonardo Ponzano
Set Designer: Francesco De Meo
Dop: Patrizio Saccò
Stop motion animation: Fabio Cirilli
2D Animation: Emanuele Colombo
Producer: Camilla Lavanna
Post Production: Donato Di Carlo / Matteo Cassetta
Color Correction: Matteo Cassetta
Set builder assistant: Adriana Napolitano / Fabiola Dusetta / Ilaria Trivelli
Stagista set builder assistant: Elena Vecchietti
Making-of video: Giacomo Bolzani / Giulia Massignan
Top Digital – Audio
FUSE
Head of Fuse: Ludovica Federighi
Senior Creative Planner: Margherita Morini
Creative Planner: Adriano Esposto
Influencer Marketing Specialist: Alice Mennoia
OMD
Global Client & International Business Director: Michela Marni
Account Director: Clizia Monguzzi
Digital Director: Chloé Ripoche
Strategic Manager: Eleonora Corradi
Account Supervisor: Marco Unditti
Account Supervisor: Michela Mariani
Digital Supervisor: Simona Pichierri
Digital Performance Supervisor: Stefania Pusateri
Senior Planner: Roberto D’Avenia
Senior Digital Planner: Alessandra Cudicini
