Purina insieme a McCann Paris ha lanciato ‘Street Vet’, un’innovativa affissione capace di analizzare l’urina del cane e rilevare immediatamente eventuali e potenziali problemi di salute.
I padroni devono solamente portare il proprio cane in una delle strade o dei parchi in cui sono stati posizionati i tabelloni in quanto i feromoni rilasciati attireranno l’animale.
L’urina viene quindi analizzata e in meno di 30 secondi il risultato viene proiettato sul tabellone. Purina Street-Vet, creato in collaborazione con la scuola di ingegneria Yncrea e la clinica veterinaria VetParis7, suggerirà la dieta ideale in base alle rilevazioni di 4 diversi problemi di salute: diabete, problemi ai reni, infezioni alle vie urinarie o colesterolo.
Credit
Advertiser: Nestlé Purina Pet Care
Business Specialist: Pierre Durand (Business Unit Manager Specialist)
Marketing Manager: Véronique Herman (Specialist)
Creative Agency: Mccann Paris
Copywriter: Clément Le Bars
Art Director: Lauren Haberfield, Adriana Luzzatto
Executive Creative Director: Riccardo Fregoso (President Creative), Julien Chiapolini
Creative Director: Cédric Astrella, Sébastien Boutebel
Senior Art Director: Philippe Puech
Motion Designer: Valentin Audubon, Karim Victorin
Strategic Planner: Caitlin Bishop
Global Business Lead: Cédric Vanhoutte (Vp)
Strategy: Erik Bertin (Deputy General Manager In Charge Of Strategy)
Ceo: Bruno Tallent
Production Company: Craft, Eddy, Digital District
Executive Producer: Jean-François Bourrel (Eddy)
Director: Jefferson Lellouche (Craft), Mario Schiniotakis (Eddy)
Producer: Arnaud Lemens (Tv, Craft), Yaël Guetta (Tv, Craft), Isabelle Crechet (Sound, Craf)
Assistant Producer: Juliette Paille (Craft), Charlotte Goguet (Craft)
Post Producer: Caroline De Génis (Craft), Didier Le Fouet (Digital District)
Line Producer: Maud Folléa (Eddy)
Head Of Production: Yannis Cullaz (Craft)
Sound Company: The Hot Line
Sound Engineer: Adrien Le Blond
Producer: Aline Bernard
Ceo: Eloi Asseline
Account Director: Emilie Barrail
Strategy: Jean Paoli (Strategic Planner)
Pr: Weber Shandwick Paris
Senior Associate: Claire Rénier
Public Relations: Dominique Laureau (Integrated Media Relations)