La campagna, firmata Publicis Luxe, ha come protagonista la modella e attivista LGBTQ Hunter Schafer, invitando a entrare in una nuova era.
Credit
Mugler
Global President Fashion & Fragrance: Danièle Lahana-Aidenbaum
SVP Global Communications Fashion & Fragrance: David Manessi-Souffan
Creative Director Fashion: Casey Cadwallader
Marketing Director Fragrance: Maxime Garcia-Janin
Publicis Luxe
Creative Director : Aurélien Nauleau
Associate creative directors : Léa Rissling, Virginie Brun
Creative team : Julie Richard, Ahmed Elgazzar, Alix Le Barazer, Manon Ruelland
Commercial team : Julien Bare, Malika Croisetu, Sharonne Rakkah, Clarisse Esnée
Head of strategy : Déborah Marino
Tv producer: Sanae Belkouri
Art buyer: Laurent Camilleri
Prod & Post-Prod
Director: Quentin Deronzier
Print photographer: Harley Weir
Film post-production : The Mill, Firm et La Pac (Post producer : Françoise Hernandez)
Music post-production: Prodigious (Christophe Caurret, Remy Dorne)
Business Affairs : Prodigious (Barthélémy Ponsot)