The Last Photo è una nuova campagna di prevenzione del suicidio lanciata dall’associazione Campaign Against Living Miserably (CALM), realizzata in collaborazione con adam&eveDDB di Londra, che si propone di offrire consigli pratici su come potrebbe apparire il comportamento suicida e su come aiutare i propri cari che potrebbero pensare al suicidio.
La campagna mira anche a riequilibrare ‘l’immagine’ del suicida che potremmo avere in mente, quella di una persona esteriormente depressa, solitaria e triste. Come mostra la campagna, spesso infatti non è così e chi sta lottando contro i pensieri suicidi potrebbe invece apparire come una persona felice e di successo.
Per farlo, CALM e adam&eveDDB hanno creato un’installazione di foto di persone sorridenti, esposta in una mostra all’aperto a Londra. Scoprendo poi che sono tra le ultime immagini scattate a persone morte suicide. L’esposizione è stata supportata dal film che vedete qui, programmato all’interno del programma di ITV ‘This morning’, che ha supportato l’iniziativa.
Credit
Client: CALM (Campaign Against Living Miserably)
Creative Agency: adam&eveDDB
Project: The Last Photo
First Air Date: 22/06/22
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson and Mike Sutherland
Campaign Creative Team: Andy Clough and Richard McGrann
Head of Production: Ben Sharpe and Jack Bayley
Integrated Agency producer: Amy Simmons
Integrated Assistant Producers: Richard Bailey, Scarlett Rudd
Designer: Scott Silvey
Project Manager: Rasha Noronha
Head of Planning: Will Grundy
Senior Planner: James MacAskill
Ceo: Tammy Einav
PR: Jemima Monies, Rachel Geraghty, Shehneal Dhaliwal
Business Director: Louis Lunts
Account Director: Rosie Snowball
Account Manager: Lily Barber
Account Executive: Freddie Reeve
Legal: Trine Odin, Tom Campbell
Client
Chief Executive Officer: Simon Gunning
Chief Marketing Officer: Matthew Jennings
Head of Brand and Marketing: Dipika Saggi
Creative Operations Manager: Sarah McGuire
Creative Director: Danny Wright
Service Operations & Research Manager: James Purnell
PR Manager: Shervin Behzadi
Performance Marketing Manager: Aimee Morrison
Ambassador Lead: Harvey Aspell
Communications Officer – Social & Content: Emma O’Sullivan
Art Director: Sam Quinton
Graphic Designer: Tom Allison
Graphic Designer: George Lee
Brand & Campaigns Manager: Chloe Grass-Orkin
Supporter Operations Manager: Sarah Bodenham
Senior Events Manager: Alicia Mackay
Tv Production
Director: Max Fisher
DoP: Jim Joliffe
Production: Cain & Abel
Executive Producer: Carmen De Witt
Assistant Producer: Jake Parker
Graphic/Print Production: Gareth Evans
Sound Engineer – Parv Thind, Wave
Sound Engineer – Jeff Smith, Wave
Sound Producer – Beth Tomblin, Wave
Editor: James Rosen c/o Final Cut
Colourist: James Bamford c/o Rascal
Colour Producer: Jai Mhach Durban c/o Rascal
Post: James Ireland c/o Cain & Abel
Motion Graphics: Ed Christie c/o Cain & Abel
Photography Researcher: Sunnah Khan
Research Production: Tim Katz c/o Knucklehead
Film Researchers: Josie Cole & Rebecca Lloyd-Evans c/o Six Minutes
Music Supervisor: James Radford c/o Radford Music
Music Track: “Bring Me Sunshine” performed by Beth McCarthy
Music Produced By: James Radford, Morgan Pochin, Ben Robbins
Music Publisher: Chester Music T/A Campbell Connelly & Co
Exhibition Production
Managing Director: Simon Vaughan c/o Creative Giants
Design Director: Ben Kearns
Event Manager: Victoria Dobrowolska
Producer: Charlotte March
Designer: Alicia Montero
Admin: Patrycja Plociennik
Project Assistant: Sam Williams
Fabrication and Install: Standard8
Location Services: Coinstreet
Retoucher: Georgia Plomer, Jon Webb, Gemma Lawton c/o King henry
Adaptation Production and Supply
Artwork: Dave Callow c/o King Henry
Artwork: Sam Harris c/o King Henry
Pr
Account Director: Olivia Sweeting (Persuasion Communications)
Director: Don Ferguson (Hope&Glory PR)
Associate Director: Nicola Burton (Hope&Glory PR)
Media
Head of Strategy: Chris Gilfoy
Strategy Director: Ben Edwards
Commercial Director: Marc Bignell
Website / Digital Team
Digital designer: Mauricio Brandt (C&A), Sam Butler (C&A)
Creative Technology Director: Hash Milhan (C&A)
Digital Producer: Matthew Walker (C&A)
Front End Developer: Jack Christian
Technical QA: Mark Sadler
