La campagna ‘Proudly the Second Best’, si concentra su come i bambini preferiscano stare con i loro genitori. Un’occasione per il retailer di mettere in evidenza la sua vasta collezione, sottolineando con orgoglio di essere al secondo posto in una famiglia.
Credit
Campaign: IKEA Second Best Furniture
Agencies: DAVID Madrid, INGO Hamburg
Global Chief Creative Officer: Pancho Cassis, Tobias Ahrens
Global COO: Sylvia Panico
Chief Creative Officer: Saulo Rocha
Group Creative Director: David Krueger
Creative Director: Tomas O’Gorman
Senior Copywriter: Ricky Solano, Fernando Montero
Senior Art Director: Gonzalo Arica, Nicolás Lopez
Head of Accounts: Maria Garcia Herranz
Global Account Director: Annie Muñoz González
Global PR Director: Sandra Azedo
Client Approval: Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita Roychowdhury
Production Company: Sal Gorda
Realizador: Michelle Cassis
Photography Director: Andy Pulido
Executive Producer: Juanjo Goìmez
Producer: Noelia Lobo
Production Director: Rubeìn Subirats
Art Director: Baìrbara Gil y Miguel Junquera
Estilismo: Paola Boch
Post production: Full Fiction
Color: GradePunk
Sound: The Lobby
Photography: Alberto Escudero, Oscar Calleja, Ricardo Moreira
