The sale is in line with WPP’s new strategy as set out in December 2018, a key element of which is to focus on its main areas of business and simplify its operations through the disposal of non-core assets.
WPP, says a press release, would like to thank all those involved with The Farm Group, and in particular co-founders Nicky Sargent and Vikki Dunn, for their contribution to WPP over more than 20 years.
The terms of the deal are not disclosed.
