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WARC Rankings 2019/ Europe’s ‘Best of the Best’ – Ecco chi è al Top per creatività, efficacia e eccellenza media

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WARC has released the results of Europe’s ‘Best of the Best’, a report showcasing the region’s top campaigns and best all-round performing European agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.
To compile Europe’s Best of the Best 2019, WARC has combined Europe’s results from each of this year’s WARC Rankings – Creative 100, Effective 100, Media 100 – compiled from performances in award shows during 2018. This report excludes the UK performance for which there is a separate report.
LOLA MullenLowe Madrid topped the agency list in Europe for its work with Burger King in Scary Clown Night and contributed to MullenLowe Group’s #3 ranking in the Europe agency networks list. Burger King came first in the Europe brands rankings, and its owner, Restaurants Brands International, is the top advertiser in Europe.
McCann Worldgroup ranks #1 for agency networks in Europe, ahead of Publicis Worldwide in second. Its McCann agency offices in Madrid and Bucharest had the best performances, in #7 and #8 in Europe overall.
Six networks are represented in the top 10 agencies in Europe, and three agencies are independent: Serviceplan, Grabarz & Partner and Rothco.
Europe’s best of the best campaigns and companies 2019 are:
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