WARC has released the results of its first-ever ‘Best of the Best’ global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC Rankings – Creative 100, Effective 100 and Media 100.
The WARC Rankings, successor to the Gunn Report and WARC 100, are annual rankings providing a global benchmark for campaign, agency, network, holding company, brand and advertisers’ success.
The Best of the Best 2019 has been calculated by combining the 2018 results of the most prestigious and rigorous global and regional creative, effectiveness and media awards shows and competitions as determined by the industry following a worldwide survey and consultation.
David Tiltman, Head of Content, WARC, says in the press release: “The culmination of the WARC Rankings is the newly launched ‘Best of the Best’. This identifies the best-performing companies across our three benchmarks of marketing excellence – creativity, effectiveness and media excellence.”
BBDO New York and BBDO Worldwide are the best agency and network respectively across the WARC Rankings. BBDO New York performed strongly in both creativity and effectiveness, and its parent network, BBDO Worldwide, had a total of 59 offices contribute to its winning network total.
Omnicom Group tops the Best of the Best holding company ranking. BBDO Worldwide’s strong performance was supported by top 10 ranks for DDB Worldwide, PHD Worldwide and TBWA Worldwide.
Burger King tops the Best of the Best brands, with placings in the top 50 in all three rankings, and in first place in the Creative 100. The retail brand had 23 award-winning campaigns across all three rankings.
Procter & Gamble topped the advertiser ranking by less than a point, as the two leading FMCG players continue to produce highly successful work, particularly in effectiveness and media. However, neither had a brand in the top 10. Instead, both had multiple successful brands throughout the depth of the rankings.
