DDB has introduced a new visual identity to captures the essence of the agency and to be a symbol of their thinking, their work and their people.
Using the agency’s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision. As other agencies are commoditising their agency names and turning away from their founding principles and visions, DDB is doubling down on the values that Doyle Dane and Bernbach founded their agency on – creativity and humanity.
Wendy Clark, Ceo, DDB Worldwide says in a press release: “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.”
Barry Quinn, chief design officer, DDB North America, explaines: “Our new visual identity is contemporary and strategically designed for today’s needs. But it purposely retains a strong link to our visual history. It’s much more than a symbol, it’s a canvas for the creativity”.
The modernised mark serves as a frame so that each DDB office can make it their own to reflect their work, local geography and clients.
