Creative & Communication

Soft is the new strong, BETC Luxe firma la sua prima campagna per Eric Bompard

‘Soft is the new strong reads’ the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe.

The agency won the client after a pitch earlier this year and now ‘ presents its first campaign for the luxury brand.  The campaign consists of 3 visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. At the same time a film was produced, directed by Gobert et Degove, with a soundtrack signed KCPK.
Schermata 2017-10-10 alle 22.34.09