‘Soft is the new strong reads’ the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe.
The agency won the client after a pitch earlier this year and now ‘ presents its first campaign for the luxury brand. The campaign consists of 3 visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. At the same time a film was produced, directed by Gobert et Degove, with a soundtrack signed KCPK.
The agency won the client after a pitch earlier this year and now ‘ presents its first campaign for the luxury brand. The campaign consists of 3 visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. At the same time a film was produced, directed by Gobert et Degove, with a soundtrack signed KCPK.
