Škoda lancia il suo primo SUV compatto elettrico, Elroq, con una campagna globale che mette in evidenza come la curiosità possa essere fonte di ispirazione.
Be more Elroq, ideata da FCB London, si basa sull’idea che tutto nel mondo, dagli scoiattoli alle nuvole, fino ai procioni, possa diventare una fonte di ispirazione per chi è abbastanza curioso. E nel 45″ fatti curiosi sono metafore che rappresentano le caratteristiche di Elroq: la ricarica rapida della batteria, la sorprendente capacità di stoccaggio e i fari a LED Matrix. La campagna sarà diffusa a livello globale su tv, stampa, digital, social e out-of-home.
Credit
Chief Creative Officer Owen Lee
Creative Lead Gio Greco
Creative lead and Head of Art Jack Walker
Chief Strategy Officer Ben Jaffe
Design Director Becci Salmon
Managing Partner Joe Pirrie
Global Business Director Kelly St Lawrence
Account Director Phoebe Newman
Senior Account Manager Mason Cooksley
Director of Production Nikki Chapman
Senior Creative Producer Rachael Clarke
Director/ Production Co Dom and Nic, Outsider
Producer John Madsen
The Mill
Creative Directors Ted Harrison and Dec Andrews
Executive Producer Thomas Cole
Producer Chris Preston Barnes
Shoot Supervisor Ted Harrison
VFX Supervisor (2D) Declan Andrews
VFX Supervisor (3D) Ted Harrison
Comp artist Davide Metti, Leah Ayinde, Mithun Alex, Vipin Tripathi, Jane Williams
3D Lighting Anthony Bloor, Elia Goettlicher, Giacomo Cavalletti, Jack Enever, Kiril Mirkov
FX Lead Arnau Gilabert
FX artist Luke Dadley
Animation Director David Bryan
Animation artist Clementine Supiot, Mack Knights, George Rigby
Head of Rigging Maximillian Mallmann
Rigging artist Paolo Ceresa
Asset Lead Silvia Bartoli
Asset artist Jean Grandgirard
Colour artist Maruf Khan
DOP Jann Doeppert
Editor Ed Cheeseman, Final Cut
Music Supervision and Composition 12 Decibels
Sound Design Mark Hellaby, 750mph
VO casting 750mph
Executive Producer Thomas Cole
Senior producer Chris Preston-Barnes
VFX Supervisor (3D) Ted Harrison
VFX Supervisor (2D) Declan Andrews
DFX Supervisor Vivek Tekale
Animation Director David Bryan
Colourist Maruf Khan