n°2: UM won Nestlé in Mexico, Poland, Spain, etc; Mattel globally except USA; won Energizer, Levi’s, TGI Fridays, in the USA.
n°3: Zenith won $m 820 of the Disney Group accounts, to be managed by Team Imagine. We have added Hero India managed by Team HMC and GSK by Platform GSK.
n°4: Havas Media won Trip Advisor; Sanofi extension in the USA; Danone Indonesia. Departure of Axa; LG Elec
n°5: PHD won LG Electronics, Aldi in Germany; Shanghai VW auto, partly, in China. Departures of Ferrero in the USA and in 11 countries; Huawei in China.
n°6: dentsu X won Upfield, Nestlé in Russia and Italy; Ahold in Netherlands. Departure of Shanghai VW in China. n°7: Mindshare won Allergan and Ferrero in the USA and four countries. Win of Walmart Mexico.
n°8: OMD won Fox and increased its Disney Group remit while retaining many brands. In addition, win of Jardiance pharma USA. Departure of Signet Gr USA and Edeka in Germany. Thanks to the Disney + Fox extensions, OMD is positive by $m 270.
n°9: Arena won SFR/ Altice and Savencia (cheese) in France; won RB in Spain. Departure of LG Electronics.
n°10: Initiative won Falabella in Latin America and Nintendo in USA.
n°11: Spark Foundry won Edeka in Germany, NBCU partly, in the USA.
n°12: Vizeum won L’Oréal Russia, Vodafone Spain and Groupe SEB globally.
Retentions are not included in the above results. Looking at retentions only, best performances are OMD $m 1213, Havas $m 711, Starcom$m661, UM$m532, Wavemaker $m 463 and MediaCom $m 449.
Volumetry. In 2019, 982 account moves (wins and retentions) have been registered for a total of $bn 23.7. Compared to 2018, a decrease in number of pitches (minus 17%) and in budget amounts (minus 14%). North America pitches decreased by 25%. Same number of global accounts have been in play: 281 in 2019 versus 276 in 2018.
