In this campaign due to appear on screens from 24 Decemberin Europe, Liv, a simple blank canvas at the outset, will be faced with an authentic driving experience, a return to what’s real.
By launching its own virtual ambassador, Renault wants to prove the extent to which the on-board experience and feelings are authentic, exhilarating and thrilling, and that even though Liv is entirely virtual, the experience itself is completely real and so much more rewarding.
In the course of her journey, Liv will gradually feel increasingly alive and increasingly human, until becoming completely human.
