On air da questa settimana la campagna a supporto della nuova sneaker Gel-Kayano Trainer Evo, reinterpretazione di un modello icona nei primi anni Novanta. Un mix di animazioni, outdoor, digital e installazioni retail nelle principali capitali europee. Una collaborazione tra 180 Amsterdam, Green Room (retail), Pitch (PR) e Starcom (media buying).
Credit
Agency / 180 Amsterdam
Chief Creative Officer – Al Moseley
Managing Director – Stephen Corlett
Executive Creative Directors – Dan Treichel, Dave Canning
Creative Director – Adam Noel, Martin Terhart
Creative Team – Tony Bartolucci (art), Lachlan Palmer-Hubbard (art), Chase Kimball (copy)
Designer – Javier Garcia
Account Manager – Nicole Scopes
Producer – Eline De Roo (print), Claire Ford (animation)
Planner – Vincent Johnson
Business Affairs – Pamela Villaflores
Client
Head of Marketing Lifestyle Europe – Francesco Sala
Trade Marketing Coordinator Lifestyle – Sophia Broos
Print production
Illustrator – Andy Rementer
Agent – Big Active
Film production
Animator – Andy Baker
Agent – Hornet
Sound Design: Randall Macdonald @ Wave Amsterdam
