Creativity & Beyond

Negli USA la patatina fritta ha la sua Festa Nazionale. E McDonald’s invita a condividerla con amore

Le persone amano le patatine fritte ma ancora di più amano spartirsele, è per questo che in onore dello scorso sabato, in occasione della festa nazionale americana del #NationalFrenchFryDay, McDonald’s ha voluto celebrare il proprio 13 Luglio con una campagna che incoraggiasse i propri clienti a condividerle.

Share Love‘, campagna creata in collaborazione con l’agenzia We Are Unlimited, ha voluto celebrare, nella diversità, le persone che amano condividere, in questo caso, le patatine McDonald’s. Scattate dal fotografo Mark Seliger, le immagini viaggeranno dai social all’ooh e nei ristoranti, per finire in Time Square.

 

Credit

Advertiser: Mcdonald’s

Chief Marketing Officer: Morgan Flatley

Senior Manager: Jamie Krinsky (National Media), Janine Ogren (Crm)

Senior Director : Julie Wenger (Brand Content)

Pr Manager: Trent Stafford (Pr And Brand Engagement)

Digital Marketing Manager: Omer Navaid

Senior Director: Julie Wenger (Brand Content)

Brand Manager: Karen Adland (Brand And Content)

Creative Agency: We Are Unlimited

Copywriter: Rachel Dawer, Patrick Winegar

Art Director: Shelby Tamura

Chief Creative Officer: Ari Weiss (Ddb North America), Toygar Bazarkaya

Creative Director: Mark Wegwerth, Jim White

Account Executive: Chelsea Chamberlain, Justin Duchene

Art Producer: Jessica Sokolowski

Head Of Account Management: Melanie Behling

Digital Project Manager: Sarah Fielding

Publisher: Roma Real (Social)

Production Business Manager: Ryan Hentsch (Senior)

Associate Creative Director: Jonathan Pliego, Sean Collander

Account Director: Kate Kerans

Project Manager: Lauren Lumsden

Social Media: Lora Stock (Head Of Social Media Strategy)

Senior Content Producer: Ross Greenblat

Head Of Design: Aya Baeshean

Account Supervisor: Nika Longo

Senior Designer: Marcus Mccoy

Managing Director: Chris Loeffler

Executive Producer: Marianne Newton

Digital Agency: Rapp

Account Supervisor: Ania Malus-Kitzmann, Kerry Roach

Associate Creative Director: Anna Lee Doughtie

Creative Director: Kevin Green

Media Agency: Omd

Strategist: Blake Stezskal

Social Media Supervisor: Kelly Martin

Social Media Strategist: Liz Wendt (Senior)

Supervisor: Max Klindt

Associate Directors: Joo Han

Managing Director: Susanna Earnest

Production Company: Mark Seliger Photography

Executive Producer: Ruth Levy

Producer: Coco Knudson

Agent: Ruth Levy

Post Production Manager: Rachel Crowe (Archivist)

Photography: Mark Seliger

Retoucher: Salvatore Fabbri (Printer)

Edit Company: We Are Unlimited

Editor: Nicholas Maher (Videographer)

Producer: Rachel Lee (Facility)

Account Supervisor: Hannah Mcclelland (The Marketing Store)

Chief Creative Officer: Jim Eby (Svp, The Marketing Store)

Associate Marketing Manager: Mallory Tannous (Marketing Operations, The Marketing Store)

Senior Account Executive: Abby Smith (We Communications)

Account Director: Kristen Thompson (We Communications)

Pr Agency: We Communications

Account Manager: Madison Cushman (We Communications)

Art Director: Ryan Smith, Jackie Avellar (The Marketing Store)