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Jontex creates an edible candy wrapper in order to redefine a common saying

The activation, created by BETC São Paulo, highlights the importance of safe sexual intercourse and presents the new condom Jontex Real Feel.
Credit
Title: Edible Candy Wrapper
Client: Reckitt Benckiser
BrandJontex 
Agency: BETC São Paulo
CCO: Erh Ray
Creative: Rodolfo Barreto, Daniel Schiavon, Alexandre Ravagnani, Chico Lucas, Americo Vizer, Fillipe Abreu, Gustavo Guives, José Pedro Bortolini e Vitor Prado
Creative Project Management: Gabriela Muller
Brand&Business: Daniela Keller e Luana Gregorio
Communications & PR: Camila Nakagawa
Strategy:  Renata Bokel, Utymo Oliveira e Paula Lins
Channels & Engagement: Carlinha Gagliardi, Felippe Sobrinho, Ruy Neto, Artur Martins e Herlan Honorato
Production: Mariane Goebel, Anna Ferraz, Julia Padovan e Daniela Nammur
Graphic Production: Gilmar Souza, Carlos Valeriano, Robson DeVitto, Plínio Junior, Márcio Brusaferro
Production Company: Corazon Filmes
Director: Premier King
Motion Producer: Tiago Hasegawa
Audio Production: Cabaret Studio
Client Approval: Guilherme Nogueira, Paula Neves e Juliana Rufino