Youmark

Eurobest, ecco i vincitori. Per l’Italia Publicis fa il pieno con Heineken/The Candidate. Y&R si aggiudica gli unici ori nella categoria Radio. Premiate anche Bcube, JWT Roma e Leo Burnett. Grand Prix Design a Serviceplane Monaco e Italia con Auchan. Appuntamento nel 2014 a Helsinki

Assegnati un totale di 416 premi: 67 Ori, 147 Argenti e 187 Bronzi. Qui di seguito i Grand Prix.

BRANDED CONTENT & ENTERTAINMENT
Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test’, Volvo Lastvagnar / Volvo Trucks

CRAFT – FILM
Being, Boulogne Billancourt, ‘The Lover’, Come4

CRAFT – PRINT & POSTER
Herezie, Paris, France, ‘All Day Long’, Barilla

DESIGN
Serviceplan Munich, Germany, ‘The Selfscan Report’, Auchan

DIRECT
TBWA\BELGIUM, Brussels, ‘The Gap in the Market’, KBC

FILM
& Co. Copenhagen, Denmark, ‘Making the Cut’, ‘Sewing it Up’, Jack & Jones

INTEGRATED
Forsman & Bodenfors Gothenburg, Sweden, ‘Swedens Largest Energy Experiment’, E.ON

INTERACTIVE
Forsman & Bodenfors Gothenburg, Sweden, ‘The Chase 360’, Volvo Lastvagnar / Volvo Trucks

MEDIA
Buzzman Paris, France, ‘Milka Last Square’, Mondelez International

MOBILE
TBWA\HELSINKI, Finland, ‘Adidas Window Shopping’, Adidas

OUTDOOR
Wien Nord Vienna, Austria, ‘The Opel Sky – Surprise’, Opel General Motors Austria

PR
GMP Advertising Bucharest, Romania, ‘Why don’t you Come Over?’, Mediafax Group

PRINT
Ogilvy & Mather London, United Kingdom, ‘Wish Ewe Wre Ere’, Gry Sky’, Arm Leg’, Mum Dad IOU’, ‘Sun Sea Snd Sex’, Yoo Wat’, Expedia

PROMO & ACTIVATION
SMFB Oslo, Norway, ‘7 Days of Rain’, Geox

RADIO
Serviceplan Munich, Germany, ‘BMW Siri’, BMW

Per vedere tutti i lavori premiati clicca qui

LE ITALIANE PREMIATE (qui le shortlist)

Branded Content & Entertainment
Bronze Leo Burnett/IDI Farmaceutici ‘Cinzia Your Skin Friend’

Design
Grand Prix Serviceplan Munich/Auchan ‘The Selfscan Report’ – direttori creativi anche gli italiani Giuliana Guizzi e Salvatore Giuliana

Direct
Silver Publicis/Heineken ‘The Candidate’

Film
Silver Publicis/Heineken ‘The Candidate’

Media
Bronze Publicis/Heineken ‘The Candidate’

Pr
Gold JWT Roma/Mazda ‘The purple card’
Bronze Publicis/Heineken ‘The Candidate’
Bronze Bcube/Ceres ‘#IVOTEANYWAY’

Promo & Activation
Bronze Publicis/Heineken ‘The Candidate’

Radio
Gold Y&R/Bavaria ‘Party‘ – ‘Surprise‘ – ‘Supermarket‘  (unici ori assegnati nella categoria)

ALTRI RICONOSCIMENTI ASSEGNATI

Interactive Agency of the Year
Forsman & Bodenfors Gothenburg (2a SMFB Oslo – 3a Try/Apt Oslo)

Agency of the Year
Serviceplan Munich (2a Heimat Berlin – 3a DDB Paris)

The Eurobest Golden Palm – cdp più premiata
Bacon Frederiksberg (2a Henry de Czar Paris- 3a Blink Productions London)
Independent Agency of the Year
Heimat Berlin (2a Serviceplan Munich – 3a Forsman & Bodenfors Gothenburg)

The Network of the Year
DDB (2° BBDO – 3° Publicis)

Advertiser of the Year
Canal+

The Young Creatives Competition
Gold Slovenia (Silver Sweden – Bronze Denmark)