La Grecia ha conquistato il suo primo Eurobest Grand Prix, trionfando nella categoria Creative Commerce con il progetto The Wedding Rice per Wikifarmer, creato da McCann Athens. “Questo progetto è stato realizzato con una maestria incredibile. Un’idea che ha davvero colpito la giuria per la sua capacità di risolvere un problema secolare. Un’innovazione che include un nuovo prodotto, un intero ecosistema e una supply chain. Ma soprattutto, ciò che ha reso questo progetto speciale è stato l’aspetto sostenibile: non si tratta di sprecare cibo, ma di usare il riso non commestibile per il tradizionale lancio durante i matrimoni. Una tendenza che la giuria ha visto in molti altri progetti: creare e modificare prodotti per risolvere problemi. È davvero brillante”, ha commentato Till Diestel, Presidente della giuria e Chief Creative Officer Serviceplan Germania.
Anche la Bosnia ed Erzegovina ha raggiunto un traguardo storico, vincendo i suoi primi Eurobest Awards con due Bronzi nelle categorie Pr e Glass per il progetto It’s Time to Stop! per Bingo, realizzato dall’agenzia Via Media di Sarajevo.
Grand Prix winners
Audio & Radio
‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Brand Experience & Activation
‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative B2B
‘The Faroe Islands Space Program’, for SKF, by NORD DDB, Stockholm, Sweden
Creative Business Transformation
‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative Commerce
‘The Wedding Rice’, for Wikifarmer, by McCann Athens, Greece
Creative Data
‘The 4th Judge’, for The Ring, by BigTime Creative Shop, Riyadh, Saudi Arabia
Creative Effectiveness
‘Pass It On – Use Your Vote – European Elections 2024’, for the European Parliament, by European Parliament, Directorate-General for Communication, Brussels / &Co, Copenhagen, Belgium / Denmark
Creative Strategy
‘Get Comfortable’, for Kimberly-Clark, by FCB London, United Kingdom
Design
‘It has to be Heinz’, for Heinz, by Wieden+Kennedy, London, United Kingdom
Digital Craft
‘Daisy vs Scammers’, for O2, by VCCP, London / Girl&Bear, London / faith, London / Bernadette, London, United Kingdom
Direct
‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Entertainment
‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Film
‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Film Craft
‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Glass: The Award For Change
‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Healthcare
‘Breastmilk Money’, for Herconomy, by Serviceplan Germany, Munich, Germany
Industry Craft
‘Made to Share’, for Cadbury, by VCCP, London, United Kingdom
Innovation
‘Creamotherapy’, for My Doctor’s Recipe, by Havas Lynx, Manchester / My Doctor’s Recipe, Dornoch, United Kingdom
Integrated
‘Price Packs’, for PENNY, by Serviceplan Germany, Munich, Germany
Media
‘The Sleeping Spoils’, for IKEA, by Buzzman, Paris, France
Outdoor
‘See Them for Real’, for Musée de l’Armée, by Buzzman, Paris, France
PR
‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Print & Publishing
‘Behind the Logo’, for Pressbyrån, by NoA Åkestam Holst, Stockholm, Sweden
Social & Creator
‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Special Award
Network of the Year
1. Leo
2. McCann Worldgroup
3. FCB
Media Network of the Year
1. Wavemaker
2. Havas Media Network
3. OMD Worldwide
Agency of the Year
1. Publicis Conseil, Paris, France
2. Happiness, an FCB Alliance, Brussels, Belgium
3. Serviceplan Germany, Munich, Germany
Independent Agency of the Year
1. Serviceplan Germany, Munich, Germany
2. TRY, Oslo, Norway
3. Wieden+Kennedy, London, United Kingdom
Eurobest Golden Palm
1. Bacon, Norway
2. Pocko, United Kingdom
3. Girl&Bear, United Kingdom
Agency of the Year by Market
Belgium, Happiness, an FCB Alliance, Brussels
Denmark, &Co, Copenhagen
France, Publicis Conseil, Paris
Germany, Serviceplan Germany, Munich
Italy, LePub, Milan
The Netherlands, GUT, Amsterdam
Norway, TRY, Oslo
Spain, Lola MullenLowe, Madrid
Sweden, NORD DDB, Stockholm
United Kingdom, VCCP, London
Young Creatives Competition winners
Gold
Maxime Auber, Copywriter & Bruce Loiseleur, Art Director, Le Quatre
France
‘The Blue Page’
Silver
Charlotte Largenton, Copywriter & Melvin Zinck, Art Director, Le Quatre
France
‘Emote for help’
Bronze
Emy Veljkovic, Art Director & Zoé Lucas, Art Director, Saatchi & Saatchi
France
‘The !blueheal signal’