Con oltre 200 milioni di copie distribuite ogni anno, il catalogo Ikea è uno dei ‘libri’ più letti al mondo. Ikea UAE, Egitto, Qatar e Oman attraverso l’agenzia Ogilvy Dubai e la campagna ‘The book that will change your life’ presentano il catalogo dell’edizione 2020.
Il film ruota attorno alla vita drasticamente trasformata di Ali che, dopo averlo letto, diventa una sorta di guru del catalogo, capace di risolvere ogni tipo di problema, anche quelli esistenziali.
Stressato? Pag 123: un letto comodo ti aiuterà a dormire meglio e a svegliarti più rilassato. Solitudine? Pag 100: scoprirai come rendere la tua casa più accogliente e attrarre nuove relazioni.
Credit
Brand: Ikea Middle East
Creative Agency: Memac Ogilvy, Dubai
Copywriter: Alok Mohan
Producer: Hiyam Itani
Chief Creative Officer: Juggi Ramakrishnan
Account Management: Alaa Nour
Head Of Production: Luke Morris
Client Team Leader: Tarek Shawki
Senior Account Executive: Selin Alnazer
Production Company: Hanzo Films, Fze
Executive Producer: Hijaz Moosa
Director: Samir Mallal
Dop: Andrij Parekh
Producer: Kaan Acemi
Production Design: Theo Boswell
Sound Engineer: Patch Rowland
Line Producer: Moskitos Films, Istanbul
Edit Company: The Assembly Rooms, London
Edit: Nik Hindson
Post Production Company: Company 3, New York
Colourist: Joseph Bicknell
Vfx Supervisor: Eppie Bowler, Amanda Pilnik
Licensing : The One Who Knocks By Francesco D’andrea
Audio Post Production: Machine Sound, London
Brand: Ikea Middle East
Creative Agency: Memac Ogilvy, Dubai
Copywriter: Alok Mohan
Producer: Hiyam Itani
Chief Creative Officer: Juggi Ramakrishnan
Account Management: Alaa Nour
Head Of Production: Luke Morris
Client Team Leader: Tarek Shawki
Senior Account Executive: Selin Alnazer
Production Company: Hanzo Films, Fze
Executive Producer: Hijaz Moosa
Director: Samir Mallal
Dop: Andrij Parekh
Producer: Kaan Acemi
Production Design: Theo Boswell
Sound Engineer: Patch Rowland
Line Producer: Moskitos Films, Istanbul
Edit Company: The Assembly Rooms, London
Edit: Nik Hindson
Post Production Company: Company 3, New York
Colourist: Joseph Bicknell
Vfx Supervisor: Eppie Bowler, Amanda Pilnik
Licensing : The One Who Knocks By Francesco D’andrea
Audio Post Production: Machine Sound, London