Grand Prix Creative eCommerce – XBox Design Lab Originals: The Fanchise Model
Client Microsoft
Agency McCann London
Turning consumers into entrepreneurs
Creative eCommerce Lions Winners
Nessun lavoro italiano in shortlist
The Creative eCommerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation. Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.
Grand Prix Digital Craft – VR The Aeronaut
Client Viacom
Agency Isobar
A VR music video created for The Aeronaut, a track by Smashing Pumpkins singer Billy Corgan.
Nessun lavoro italiano in shortlist
The Digital Craft Lions celebrate technological artistry. Entries will need to demonstrate exceptional form and function in a digital context; that is, work with flawless design, masterful execution and outstanding user experience created for all digital environments.
Grand Prix Entertainment Lions for Music – Jay- Z ‘Smile’
A short film that tells the story of Jay-Z’s mother. In the end, she herself appears in the video. Director Miles Jay, Smuggler.
Entertainment Lions For Music Winners
Nessun Leone per PUBLICIS Milan Italy – Publicis N.Y./ Diesel Go With The Fake , unica nostra shortlist
The Music Lions celebrate creative musical collaborations and original music content. Entries will need to demonstrate original production, promotion or distribution of music for brands; work where a recording artist or platform is innovatively leveraged to communicate with consumers.
Grand Prix Industry Craft – Kiwi Shoe Polish/Ali
Agency Ogilvy Chicago
A full page of copy with a pair of Muhammad Ali’s boxing shoes.
Nessun Leone per Publicis Italy/Diesel – Sunburn, unica nostra shortlists
The Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.
