La Caja, compagnia di assicurazione auto Argentina, e TBWA hanno ideato una campagna per sottolineare il purpose della company: la sicurezza stradale.
TBWA\Buenos Aires ha così individuato alcune delle strade e delle curve più pericolose del Paese installando cartelloni che illuminano la strada durante la notte, rinunciando a illuminare la campagna affissa.
Credit
Advertiser: La Caja
Clients: Ivan Ferrando / Patricio Lars Hellstrom / Cristian Alonso
Creative Agency: Tbwa\Buenos Aires, Argentina
Copywriter: Pablo Bugueiro Bertier
Art Director: Joaco Camicha
Strategist: Emilia Araujo
Producer: Charly Aguero & Juliana Orcaizaguirre
Executive Creative Director: Juan Cruz Bazterrica & Guillermo Castañeda
Chief Creative Officer: Pablo Poncini
Account Director: Loreley Fuganti
Production Company: Primo Buenos Aires
Executive Producer: Caro Cordini
Director: Clan
Dop: Marcos Hastrup
Producer: German Lentini
Art Direction: Magui Peralta
Costume: Marina Claypole
Editor: Manuel Salomon
Post Production Company: Pickle House
Colourist: Ale Lescano
Producer: Seba Lopez / Majo Villalba
Music Company: Noroeste Musica
Sound Company: Papamusic
