Al via la nuova campagna globale ‘Rebuild the world’ di LEGO creata dall’agenzia BETC. La prima Global dopo 30 anni, è pianificata su Tv, online, OOH e numerosi DOOH.
Lo spot, che racconta l’intero mondo Lego, è intriso di numerosi piccoli dettagli e sorprese inaspettate che fan venire voglia di riguardarlo infinite volte.
Credit
Brand: Lego
Brand Management: Julia Goldin, Michael Moynihan, David Hall, Kristofer Alan Crockett
Lego In House Agency: Rémi Marcelli, Vivi K. Schlägelberger, Lucas Reynoso Vizcaino, Lotte Baek Stokholm, Cooper-Brown, Christian Myhre Nygaard, Genevieve Capa Cruz, Leah Juaymah Mababangloob
Agency: Betc
Agency Management: Dominique Verot, Isabelle Picot, Benjamin Merllié, Thomas Gracia, Leslie Adam
Executive Creative Director: Rémi Babinet
Creative Directors: Agnès Cavard, Valérie Chidlovsky
Creative Team: Agnès Cavard, Valérie Chidlovsky
Assistant A.D : Marie Salce
Music Creative Director: Christophe Caurret
Strategic Planning: Ghita Lemhandez
Engagement Planner: Donya Bouzarjomehri
Traffic : Laetitia Monnoir
Rights Negotiation: Mathilde Brie
Creative Producer: Frédéric Genest
Production Company: Stink
Directors: Traktor
Dop: Hoyte Van Hoytema
Set Designer: Nick Foley-Oates
Wardrobe Artist: Liz Botes
Post Production Company: Mikros Mpc
Sound Production: Gum / Pop Records
Song Name: Le + Go
Composers: Flavien Berger, Jacques Auberger