Per celebrare l’ufficiale primo giorno di estate, Bacardi Rum, la super star Major Lazer e la cantante pop Anitta segnano il debutto della campagna ‘Do what moves you’ sulle note del nuovo singolo del duo ‘Make it Hot’.
La canzone dall’anima reggae e dal beat hip-pop, che è già divenuta un tormentone negli States, è l’incarnazione della campagna e rende omaggio all’energia che viene sprigionata dalla folla e dalla musica nelle serate estive.
La campagna, sviluppata dall’agenzia BBDO di New York vede la partnership tra Bacardi e Major Lazer volgere al terzo anno. A mercoledì 26 giugno la presentazione del video musicale.
Credit
Advertiser: Bacardí
Chief Marketing Officer: John Burke
Brand Managing Director: Ned Duggan (Vp)
Global Director: Roberto Laverde (Rums)
Creative Director: Laila Mignoni
Creative Agency: Bbdo New York
Producer: Molly Ross
Executive Creative Director: Marcos Kotlhar, Danilo Boer
Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (Ny)
Senior Account Director: Steven Panariello (Evp)
Account Executive: Aimee Chimera
Account Manager: Meghan Wood
Head Of Integrated Production: David Rolfe
Production Services Director: Jessica Nugent (Vp)
Senior Project Manager: Noreen Masih
Associate Creative Director: Gabrielle Attia, Bruno Borges
Group Planning Director: Jessica Strode (Svp), Steve Panawek (Svp)
Communications Planning Director: Jen Leung
Social Manager: Clare Mcgough
Group Planning Director: Jessica Strode (Svp), Steve Panawek (Svp)
Vp, Account Director: Josh Goodman
Vp Account Director: Josh Goodman
Senior Business Affairs Manager: Kathy Bannon
Communications Planner: Ali Goldsmith
Music Producer: Julia Millison
Executive Producer: Sofia Handler
Production Company: Stink
Executive Producer: Fran Mcgivern
Director: Jovan Todorovic
Dop: Stuart Winecoff
Producer: Mark Walejko
Managing Director: Jeff Baron
Stylist: Coco Cassibba, Celia Arias, Thomas Dunkin (Groomer)
Choreographer: Calvit Hodge
Production Supervisor: Tavo Muñoz, Giovanna Giangregorio
Commercial Coordinator: Shawn Vincent
1st Ad: Monty Greenlee
Head Of Production: Nick Fuller
Offline
Edit Company: Final Cut
Editor: Joe Guest
Edit Assistant: Lucas Moesch
Producer: Penny Ensley
Executive Producer: Sarah Roebuck
Post Production / Vfx
Post Production Company: Blacksmith
Colourist: Mikey Rossiter (The Mill)
Vfx Supervisor: Daniel Morris
Producer: Evan Bauer (The Mill)
Cg Artists: Tuna Unalan, Vitaliy Burov
Colour Coordinator: Blake Rice (The Mill)
Colour Company: The Mill
Lead Compositor: Daniel Morris
Colour Assistant: Elias Nousiopoulos (The Mill)
Vfx Producer: Tina Chen
Compositor: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn
Executive Producer: Charlotte Arnold, Andrew Sommerville (The Mill)
Music Company: Sound Tree
Managing Director: Jay James
Head Of Production: Luis Almau
Producer: Jay James
Sound Company: Sonic Union
Sound Engineer: Steve Rosen
Studio Director: Justine Cortale
Senior Producer: Patrick Sullivan
Director: Andrew Osborne
Producer: Raven Jensen
Dop: Tinx Chan
Production Company: Bbdo Studios (Social)
