New York Festivals International Advertising Awards competition celebrated the 2018 award-winners at the New York Show gala held on May 17th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
The annual event celebrating the World’s Best Advertising was hosted by actress and tv personality Debi Mazar and kicked off with a cocktail reception followed by the awards ceremony and an after-party to honor trophy-winners. The spotlight was on the 2018 award-winners as they celebrated with advertising creatives, Executive/Grand Jury members, press and guests from around the globe.
The 2018 Executive Jury of Global and Chief Creative Officers, in addition to NYF’s Film Craft Executive Jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World’s Best Advertising award winners from the Shortlist chosen by the NYF’s 300+ Grand Jury members. The combined 2018 Executive Juries deliberated and awarded Best of Show, 9 Grand Prize Awards, 76 First Prize Awards, 111 Second Prize Awards, and 216 Third Prize Awards.
the complete list of the 2018 award-winners
The 2018 Best of Show Award was awarded to Fearless Girl McCann New York for client State Street Global Advisors’ SHE fund, an investment fund for companies with more women in leadership. The statue of a fearless young girl standing up to Wall Street’s Charging Bull became a symbol of female empowerment, the icon of International Women’s Day, a piece of city art, and a social media phenomenon. People across the world emulated her stance as an expression of personal empowerment. Fearless Girl was in the winner’s circle taking home 3 Grand Trophies and 9 First Prize Awards.
Procter & Gamble Corporation, the American multi-national consumer goods corporation was recognized with the New York Festivals 2018 Brand of the Year Award for their commitment to creativity and innovation. Saatchi & Saatchi New York’s ‘It’s a Tide Ad Campaign’ for client Procter & Gamble, earned 2 distinguished Grand Awards and 4 First Prize Awards.
The network McCann Worldgroup was honored with the title of 2018 Network of the Year. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. The network earned, along with the 2018 Best of Show and 3 Grand Awards, a staggering 18 First Prize Awards, 19 Second Prize Awards, 21 Third Prize Awards, and 96 Finalist Certificates.
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. The 2018 Regional Agency of the Year Awards honor the following agencies: Europe – Jung von Matt, Germany; North America – McCann New York; South American – AlmapBBDO Publicidade e Comunicação LTDA, Brazil; Mena – FP7 Egypt and Asia Pacific – Cheil, Hong Kong.
The Independent Agency of the Year, based on total points earned, is given to the non-networked agency that obtains the highest score for entries in all competitions across all mediums, irrespective of whether these have been entered by the agency or another party. Jung von Matt, Germany is the 2018 Independent Agency of the Year.
The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. The 2018 Film Production Company of the Year Award goes to Rattling Stick for their award-winning work for Saatchi & Saatchi New York’s ‘It’s A Tide Ad Campaign’.
The 2018 Executive Jury awarded the following agencies with Grand Awards for their exceptional entries:
ACTIVATION & ENGAGEMENT: McCann New York, USA Fearless Girl State Street Global Advisors.
AVANT-GARDE: McCann New York, USA Fearless Girl State Street Global Advisors.
DIRECT & COLLATERAL: FF Paris, France Libe des refugies Libération.
FILM – CINEMA / ONLINE / TV: Saatchi & Saatchi New York, USA It’s a Tide Ad Campaign Procter & Gamble – Tide.
INTEGRATED: Colenso BBDO Auckland, New Zealand, The Child Replacement Programme Mars / Pedigree.
MEDIA: Saatchi & Saatchi New York, USA It’s a Tide Ad Campaign Procter & Gamble – Tide.
OUTDOOR / OUT of HOME MARKETING: McCann New York, USA Fearless Girl State Street Global Advisors.
PRINT: Akestam Holst NOA Stockholm, Sweden IKEA Pee Ad” IKEA Sweden.
PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: FF Paris, France Libe des refugies” Libération.
