Il primo soggetto della campagna che punta ai nuovi acquirenti di auto, facendo riflettere sul prezzo reale di una Volkswagen.
Credit
Advertising Agency: Adam&EveDDB
Executive Creative Director: Jeremy Craigen
Copywriter: Mike Crowe
Art director: Rob Messeter
Planner: Elaine Miller
Designer: Alek Sonman, Pete Mould, Nick Clements
Project Management: Craig Neilson, Diya Babel, Hege Ulbrich
Agency Tt Producer: Lucinda Ker
Production company: Rattling Stick
Director: Andy McLeod
Producer: Kirsty Dye
Audio Post Production: Joe Mount / Wave Studios
Post Production: Big Buoy
Art Buyer: Daniel Moorey
Photographer: Jason Hindley
Cgi/Retouching: Recom Farmhouse
Media agency: MediaCom
Media planner: Emma Franklin
