The Super Test-Drive Center, in Guangzhou, offers three-day test-drives to potential buyers researching their next purchase, allowing them to choose from more than 100 vehicles, including the Explorer Suv, Mustang, Edge and Everest models.
The launch is the pilot collaboration between Alibaba Group, which owns Tmall, and Ford since they announced a partnership last December. They plan to leverage artificial intelligence, cloud computing, the Internet of Things and e-commerce to redefine the consumer journey and user experience for automobiles, the companies said.
Other than picking up and driving the test car, the entire experience plays out through Alibaba’s mobile e-commerce apps. Users find Tmall’s Super Test-Drive page, browse the available models and then choose a time for pick-up. They also snap a selfie with the mobile app, which is used to confirm their booking at the test-drive center. Test-drives cost RMB 99 ($16) or RMB 198, depending on the model. But Alibaba Super Members, or customers with a Zhima Credit score over 700, get their rides for free.
