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Omnicom creates global experiential practice area. Agencies come together to deliver global solutions with local relevance

Omnicom today announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that will form a borderless experiential network. This globally diverse group includes agencies Auditoire, DOIT!, GMR Marketing, Luxury Makers and TRO.

Building upon Omnicom’s core growth strategies, the Experiential Group is focused on strengthening new business development; creating customized teams for clients; better targeting of internal investments; improving expertise and knowledge across management teams; and creating more opportunities for our employees. Agencies within the Practice Area will continue to retain their strong individual brands and cultures.

Omnicom Experiential Group is led by a board consisting of the founding members, Cameron Parsons, Ceo, GMR Marketing, Cyril Giorgini, Ceo, Auditoire and Michael Wyrley-Birch, Ceo, TRO Group.

Omnicom Experiential Group will include 1600 practitioners across 29 offices in 16 countries and five global hubs: London, Milwaukee, Paris, Sao Paulo and Shanghai.