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London International Awards (LIA), Publicis Italy – Milan si aggiudica 4 Statuette con Heineken. McCann Worldgroup è Network e Agency of the Year. Assegnati 15 Grand Lia

L’agenzia, che vede a capo Bruno Bertelli (Ceo e Executive Creative Director Publicis Italia, Executive Creative Director Western Europe di Publicis WW – nella foto), ha conquistato un Oro, due Agenti e un Bronzo:

  • Gold– Non-Traditional – Live Events – Beyond Advertising for Heineken titled The Dilemma
  • Silver– Branded Entertainment – Experiential/Live Events for Heineken titled The Dilemma
  • Silver– Branded Entertainment – Television Program – Taped or Live Event for Heineken titled The Live Tube
  • Bronze– Non-Traditional – Beverages – Alcoholic for Heineken titled The Dilemma

15 i Grand Lia assegnati

adam&eveDDB, London and Final Cut, London – Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled Tiny Dancer

Dentsu Inc., Tokyo – Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg – TV/Cinema/Online Film Grand LIA for Volvo FMX ‘Look Who’s Driving’

Fred & Farid, Paris – Poster Grand LIA for Prodiss t’Ma place est dans la salle Campaign

Heimat, Berlin – Radio & Audio Grand LIA for Hornbach ‘You’re alive. Do you remember?’

J. Walter Thompson Amsterdam – Digital Grand LIA for ING ‘The Next Rembrandt’

McCann London, London – Billboard Grand LIA for Xbox / Tomb Raider ‘Survival Billboard’

McCann New York – Branded Entertainment Grand LIA Lockheed Martin ‘The Field Trip to Mars’

McCann New York, – The New Grand LIA Lockheed Martin ‘The Field Trip to Mars’

Prettybird, Culver City  – Music Video Grand LIA Coldplay ‘Up&Up’

Serviceplan, Munich – Design Grand LIA DOT ‘The First Braille Smartwatch’

Venables Bell & Partners, San Francisco – Integration Grand LIA REI “#OptOutside”

Venables Bell & Partners, San Francisco – Non-Traditional Grand LIA REI ‘#OptOutside’

Y&R NZ, Auckland – Print Grand LIA Burger King ‘McWhopper’

Altri Premi

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory, London

2016 Winners