Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest campaign: #VeryBadPic.
Broadcast on tv, radio, display and social media – especially Instagram – the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.
Credit
Advertising Agency: Humanseven
Chief Creative Officer: Xavier Beauregard
Creative Director: Stéphane Gaubert
Artistic Director: Jordan Molina
Copywriter: Ludovic Miège
TV producer: Sarah Bouadjera
Production: Allso
Director: Julian Nodolwsky
Producer: Franck Annese
Production manager: Louise Morand