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In attesa della tavola rotonda milanese post Sxsw, Matteo Sarzana, Vml, ci sollecita con suggestioni in pillola, direttamente da Austin. 8) behavior change as value proposition – chris ridson

    • the tactics for changing behavior trough design are all around us
    • it can be done by having to follow a specific path to complete an action
    • persuasion is a combination of utility/usability and persuasiveness
    • good defaults are meant to simplify the user experience
    • the value of the new products and services is related to the change which happens in my behavior (nest to save money and waste less energy, mint.com to manage my finance, runkeeper to stay fit, etc…)
  • data collection is a primary feature to enable the service
  • system makes recommendations or guidance
  • behavior is measurable
  • prescriptive
  • if it can be connected, it will be connected
  • it’s also changing the way we behave towards our datas and their privacy since we are more and more willing to share datas if there’s something for us positive as an outcome
  • feedback and feedforward: feedback is post, not personal and very generic, feedforward is immediate, personal and can influence the next behavior, the next decision
  • framing and profiling: the information isn’t necessarily too much customised but it’s important the way it is presented to make people understand the consequences of their actions
  • math it’s hard, that’s why applications able to change behavior are so important, as they can do the maths for us
  • we can become choice architecture when organise the context in which people make decision
  • behavior heuristics understands why people are taking certain decisions
  • collect datas -> visualize datas -> create a story out of it
  • every deisgn decision influences the end user