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In attesa della tavola rotonda milanese post Sxsw, Matteo Sarzana, Vml, ci sollecita con suggestioni in pillola, direttamente da Austin. 6) arrogance and confidence in design – jonty sharples

11 Marzo 2013

arrogance in design is a bad thing since it take the consumer out of the equation, or your employes, or your competitors
arrogance in design happens when something is designed beautiful but with actual use or it’s hard to be used
arrogance happens when the designers are not in touch with people who will actually produce the product or will make it real
design without testing only results in arrogance, unless you’re lucky, but would you spend lot of money without being certain of the results?
“don’t give your users shit work” -> if people spend more time trying to understand how to use a product than using it, you’ve created arrogance in design. instagram is an example of no shit in deisgn
designing for the web is nothing different than designing a product: you need to create something popular and usable my the most people possibile
designing for the web is like designing a product for the masses
never put form before function!
care in design shows respect towards the consumers
web design = industrial design
good design is delightful or unnoticeable