- successful brand embraced the movement of creating intimacy with consumers rather than targeting them with the same copy over and over
- develop a clear goal
- reverse the rules
- tell a good and truthful story
- design for collaboration
- use more activities in sync
- 1- single focused goal
- 2- grab attention my making it personal, visceral and unexpected
- 3- engage by speaking authentically
- 4- enable action by providing tools, bias toward action and by a meaningful objective
- be human centered
- be nimble
- cultivate optimism
- design stories
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In attesa della tavola rotonda milanese post Sxsw, Matteo Sarzana, Vml, ci sollecita con suggestioni in pillola, direttamente da Austin. 10) powerful ways to use social media to drive impact – andy smith
12 Marzo 2013
