Per festeggiare il lancio del suo primo Tv Bravia Oled dopo quasi 10 anni, Sony ha dato il via a una campagna sostenuta innanzitutto dallo spot Earth Rising. Il video mostra due personaggi che attraversano il deserto in una notte stellata per assistere al fenomeno del sorgere della terra e si conclude con il claim ‘Il mondo come non l’hai mai visto’.
Credit
Sony
Pan European Consumer Marketing Head: Mikio Nakazawa
Head of Brand and Product Communication: Shuhei Sugihara
Brand & Product Communication Manager, Television: Alessandra D’Avino
Art Direction: Richard Small, Johan Andrews
Agenzia: DDB Berlin
Managing Director Creative: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Hande Güler
Art Directors: Mahmoud Fathy, Jacopo Biorcio
Copywriter: Andre Santa Cruz
Client Service Director: David Barton
Account Manager: Federica Sibilla
Film Producer: Jens Mecking
Producer Print: Petra Kraus
Director: Ben Tricklebank
Soundtrack: Robot Koch & Savannah Jo Lack Heart as a River ft. Delhia de France
Production Company: Soup Film
Post-Production: nhb studios Berlin
Print Production: nhb studios Berlin
Media: MediaCom