In the wake of the success of its last animated short film ‘The doll that chose to drive’, which has been watched more than 30 million times around the world, in 35 countries, Audi commissioned Proximity Barcelona again for its Christmas campaign.
This year, the campaign revolves around a short film comprising a combination of 3D animation and real footage, which points out gender stereotypes in classic fairy tales to raise awareness of their negative impact on children and to harness the power of the imagination to fight them.
Inspired by Audi racing driver Michèle Mouton, the first woman ever to win a race in the World Rally Championship in 1981, the main character of ‘Ever After’ is a young girl who dreams up a fairy tale free of gender stereotypes whose plot, unlike a traditional story, has girls who are just courageous and independent as a handsome prince.
Produced by animation studio post23 and directed by Jordi García, this film includes live action scenes directed by Fernando Trullols Santiago.
‘Ever After’ is available on the official Audio Spain channel on YouTube and its Facebook, Twitter and Instagram profiles. The short film will also be screened on Movistar + and in more than 90 Spanish cinemas.
