In occasione del prossimo Festival della Creatività di Cannes, Andrea Cornelli (Ceo Ketchum Italia , nella foto), insieme al direttore creativo Conrad Cancelli, sarà presente e disponibile per una chiacchierata sulle molteplici attività promosse dall’agenzia durante la kermesse. Saranno inoltre presenti il Ceo mondiale Rob Flaherty e il Ceo Emea David Gallagher. Ketchum a livello di network parteciperà a Cannes con 23 campagne in oltre 150 categorie.
Qui alcune delle attività promosse sulla Croisette:
- The art of the deal: Live! – Mon 22 (1715 – 1745 – Audi A) – On Monday Ketchum take the stage with Natalie Imbruglia to negotiate a next generation music marketing deal. Afterwards there may be a short series interviews in which journalists can explore how brands and celebrities work together on artist’s fees, music rights, and digital/social extensions.
- Whatever you do don’t call them grey (or silver) – Wed 24 (1545 – 1615 Audi A) – On WednesdayKetchum return to the stage with our friends at Flamingo to discuss the madness of alienating the 50+ segment and launch new research on how 50+ consumers are removing relationships and brands that have lost relevance. The panel will be available for a short series interviews.
- Young Marketers – Wed 24 June – Sat 27 – Some of the globe’s best young talent will compete to develop a creative brief for a worldwide charity. Ketchum’s lead judge will be Barri Rafferty, Ketchum senior partner and Ceo North America.