Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation.
Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular ‘Ziggy Stardust Disco Egg’ from Olsen’s trendy Toronto restaurant, La Banane.
Cadillac Canada used segmentation data to identify luxury car owners with expiring vehicle leases or those who happen to be in the market for a new luxury vehicle. It delivered the direct mail desserts to their homes and parked the 2017 CT6 sedans outside.
Once recipients got inside the CT6, the car’s pre-programmed navigation system directed them to La Banane, where they enjoyed an all-expenses paid dinner for two. Cadillac Canada also provided a driver for the trip home.
Credit
Client: Cadillac Canada
Agency: Red Lion Canada
President and Chief Creative Officer: Matthew Litzinger
Associate Creative Director: Pepe Bratanov
Senior Copywriter: Kyle Carpenter
Producer: Meghan Cassidy
Client Service Director: Kaitlin Doherty
Account Director: Andrea Friday
Account Executive: Alyse Thompson
Account Coordinator: Greg Telford
