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Adidas Prophere sceglie il collettivo C41. K48 produce. Il branded content che racconta una Milano inedita

We believe in the power of everyday lives. We endorse the bravery of authenticity. We seek real stories.

There is no better way to embody the spirit of Prophere, a sneaker made to challenge rules, designed looking at the fringes of contemporary tendencies, than to get to the edge of the mainstream community and touch with bare hands those people and situations that many would avoid, just because they are different.

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Credit

Created by: C41 Studio
Produced by: K48
Creative Director: Luca A. Caizzi
Directed by: Leone
Words by: Alessandro De Agostini
Second unit director and editing: Van Khokhlov
Cinematography: Alessandro Ubaldi
Ex. Manager: Valentina Mentasti
Line Producer: Meg Belvedere
Camera assistant: Giovanni D’Anniballe
Stylist: Thais Montessori Brandao
Stylist assistant: Yasmin Maiara Leite De Melo
Color Grading: Orash Rahnema
Production assistant: Carlo Banfi
Production assistant: Alessandro Maffi
Production assistant: Fabio Tacchini
Best Boy: Vito
Music by: Pietro Da Canal
Music by: Zaccaria Nadifi
Sound Mix: Giga Sound

Special thanks to
Micki’s Barber Shop
Rocket Club
Adulis Restaurant
Francesca Pavoni for her house
Patrizia Gatto for the red curtains